Job Description

Overview

Reporting to the Sr. Director, Product Marketing, were looking for a strategic, curious, and customer-obsessed Senior Product Marketing Manager to join our team. In this role, you'll be the voice of multiple data-centric products within our portfolio, connecting deep product understanding with compelling storytelling that grows our market position. Youll partner closely with Product, Marketing, Sales, and Customer Success to shape positioning, build go-to-market strategies, and drive adoption and engagement. If you thrive at the intersection of data, storytelling, and go-to-market execution, and love turning complexity into clarity, this role is for you.

What Youll Do

• Storytelling & Positioning: Craft differentiated positioning and messaging that connects our data products to real-world customer problems and clearly articulates the value they deliver.
• Strategic Business Impact: Define and execute product marketing strategies that drive measurable business outcomes, supporting revenue growth, customer retention, and product adoption. Use performance data to assess what\'s working, optimize campaigns, and guide product roadmap decisions.
• Go-to-Market Leadership: Lead and coordinate cross-functional GTM strategies and launches for multiple products across our portfolio, ensuring teams are aligned and ready for success.
• Data-Driven Insight: Use tools like Gong, Seismic, Pendo, and Tableau to analyze buyer behavior, message effectiveness, and market trends, bringing insights back to influence messaging, enablement, and product development.
• Product Partnership: Collaborate with Product Management to influence roadmaps based on market needs, competitive landscape, and customer insights.
• Customer & Market Research: Lead voice-of-customer efforts and competitive analysis to inform strategy and product positioning.
• Enablement & Evangelism: Build and deliver sales enablement content, competitive insights, and training that drive confidence and close rates for the field.
• Content Strategy: Collaborate with the broader Marketing team to develop high-impact content, campaigns, and experiences that engage and convert target audiences.

What We're Looking For

• 5+ years of product marketing experience in B2B SaaS or data/analytics platforms
• Demonstrated success in driving go-to-market plans that led to measurable revenue, retention, or adoption outcomes
• Experience marketing data, analytics, or technically complex products to business and technical stakeholders
• Strong analytical mindset; comfortable using tools like Tableau, Pendo, Gong, Seismic, Salesforce, and product analytics platforms to assess performance and shape strategy
• Exceptional storytelling skillsable to craft crisp, compelling narratives from complexity
• Proven cross-functional collaborator with the ability to influence without authority
• Strong written and verbal communication skills
• Bachelors degree required; MBA or equivalent experience a plus

Location

Payscale has an employee-centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter. In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their needs.

If you work from home, ensure you meet technology, equipment and workspace requirements: High-Speed Internet with a stable connection (minimum 100 Mbps) and a device for MFA/2FA.

Payscale has employees across the US, Canada, UK, The Philippines and Romania; however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.

Benefits And Perks

All around awesome culture where we strive to live our 5 values: Data informed decision making; Customer first. Always; Succeed together; Relentless about results. Obsessed with excellence; Lead the change. Shape the standard.

• Monthly company All Hands meetings
• Regular opportunities for executive leadership exposure through AMAs
• Continued learning & development opportunities
• Continuous feedback culture to drive performance and career growth
• Employee Resource Groups
• Company sponsored volunteer hours
• And more!

Our More Standard Benefits

• Flexible paid time off
• 14 Paid Company Holidays, including 2 floating holidays
• Comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100%
• Unlimited infertility coverage through medical plans
• Supplemental health benefits for you and your family
• 401(k) with fully vested immediate company match
• 16 weeks of paid parental leave
• HSA options with company contributions
• FSA options for pre-tax allocations
• Annual remote work stipend for wellness or home office equipment

Equal Opportunity Employer

We embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by law. This policy applies to all terms and conditions of employment.

If you have a disability or impairment and need assistance with the application process, please email recruiting@payscale.com for support.

Compensation

Base pay range: $125,600 - $188,400 per year

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Software Development

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