Company Description At Raising Cane’s Chicken Fingers, we serve only the best tasting and most craveable chicken finger meals. It’s our ONE LOVE. Our Crew makes it happen, our Culture makes it unique, and the Community makes it all worthwhile. Every talented Crewmember in our Restaurant Support Office (RSO) is important to our success and a valued part of our rapidly growing Company. We work with a sense of purpose, focusing on our chicken finger meals, Customers, Crew, Communities, and Company Culture. We are constantly striving to Raise The Bar. Our future is growth-focused, and we aim to be one of the top 10 restaurant companies in the United States. Job Description The Digital Marketing Senior Specialist is responsible for executing and optimizing digital touchpoints to drive engagement, loyalty, and performance. This role manages day-to-day digital operations, including CRM programs, website content, technical enhancements, and performance metrics to ensure seamless campaign execution, measurable growth, and an outstanding customer experience. Your Impact and Responsibilities: Develop and execute national and local marketing campaigns across email, website, and app platforms to drive retention and engagement. Own the execution of Caniac Club messaging and offer delivery across all channels. Build and manage a comprehensive digital content calendar and roadmap. Lead digital setup for new restaurant openings, including landing pages and “About This Restaurant” content. Maintain and update evergreen website content with brand accuracy and SEO optimization. Monitor digital performance metrics and identify opportunities for optimization. Partner with Customer Support and Operations teams to manage ratings, reviews, and digital product updates. Collaborate with development teams to prioritize and deploy UX and performance enhancements. Maintain accurate local listings across platforms, including Google Business Profile and Apple Maps, to improve visibility and traffic. Manage website support tickets, resolving technical and content issues with internal partners. Qualifications: 3+ years of experience in digital marketing, CRM, or website management. Bachelor’s degree in marketing, communications, or a related field, or equivalent experience. Strong knowledge of CMS platforms, SEO fundamentals, and marketing automation tools. Proficiency in campaign performance tracking and analytics (e.g., Google Analytics, Google Tag Manager, CRM systems). Experience executing multi-channel campaigns with attention to detail and performance tracking. Skilled in developing business documents such as content calendars, timelines, and process flows. Additional Qualifications: Familiarity with ADA compliance and digital accessibility standards. All your information will be kept confidential according to EEO guidelines. Terms of Use Privacy Policy Candidate Privacy Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr Raising Canes
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