SEO Innovation Specialist (Sports& iGaming focus) Job at HR Global, Austin, TX

OEtTc1BRZGpzOFZNb0dIaVYvdWdOa2tuaGc9PQ==
  • HR Global
  • Austin, TX

Job Description

Job Description

Job Description

We are a growing company in the sports technology sector with a product that has achieved product-market fit. We are now investing in our core infrastructure to support future growth, and this role is central to that effort.

About the Role

Advision Development is looking for a strategic, detail-oriented SEO Innovation Content Specialist with a strong background in sports, sports betting, and iGaming to join our growing SEO innovation team. Youll play a key role in driving organic growth through smart SEO strategies, high-quality content execution, and editorial leadership across various websites and experiments we conduct.

This role combines on-page SEO acumen with content editorial skills perfect for someone who can identify ranking opportunities, create keyword-driven content briefs, and help build topical authority in the U.S. sports betting and online casino space.

Key Responsibilities
  • Conduct keyword research and competitive analysis to identify ranking gaps and high-intent search opportunities
  • Develop and execute innovative SEO content strategies for sports betting and online casino verticals
  • Write, edit, and optimize content for clarity, search intent, and accuracy
  • Build and manage content briefs, templates, and editorial guidelines that support SEO goals
  • Collaborate with internal writers and freelance contributors to ensure content quality and consistency
  • Oversee the publishing process and maintain SEO optimized practices across pages (meta tags, headers, internal linking)
  • Monitor and report on keyword rankings, organic traffic performance, and user engagement
  • Stay up to date with Google algorithm updates, E-E-A-T practices, and affiliate SEO trends

Qualifications
  • 4+ years of experience in SEO with a strong understanding of both on-page and off-page principles
  • Prior experience working in sports media, sports betting, or iGaming affiliate SEO is strongly preferred
  • Strong editorial and content marketing skills must be comfortable writing and editing long-form articles
  • Experience managing freelancers or content teams, and creating clear briefs/templates for outsourced work
  • Proficiency with key SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog
  • Comfortable working in WordPress or similar CMS environments
  • Understanding of link-building strategy and how content supports backlink acquisition
  • Bonus: Familiarity with AI tools like ChatGPT for ideation, keyword expansion, and workflow efficiency
  • Bonus: Knowledge and experience with online casino-related content.
  • Salary Range
  • 65K 75K/yr

Job Tags

Freelance,

Similar Jobs

Lockheed Martin

Small Parts Assy / Paint / Special Process Manufacturing Engineer Job at Lockheed Martin

 ...Chemistry or Chemical Engineering or equivalent. Basic understanding of CAD software such as Siemens NX, CREO, Pro Engineer, or Solidworks The candidate must be a US citizen. Desired Skills: Experience with small parts assembly operation including precision... 

Chick-fil-A - Concord Township

Kitchen Line Cook / Kitchen Prep/ Back of House $14 - $22 Job at Chick-fil-A - Concord Township

 ...personality. Our kitchen staff work in a fast paced, high energy environment. The...  ...oversee the production of the highest quality food with precision and accuracy, continually...  ...are generally offered as a full time or part time position. We are in need day and night... 

SunEnergy1

Builder/ General Contractor Job at SunEnergy1

 ...Position Overview The Builder / General Contractor is responsible for managing the planning, coordination, and execution of high-end residential and commercial construction projects from concept through completion. This role oversees all aspects of project delivery... 

Florida Conference of Seventh-day Adventists

Event Planner Job at Florida Conference of Seventh-day Adventists

 ...them closer to God the Creator, and one another. The candidate will be responsible for coordinating and planning all aspects of the event. Skills, Education, and Experience Required: High school diploma or equivalent. Computer Skills-Microsoft Word, Excel, Access... 

AEG

Digital Communications/Media Coordinator (High-Level Internship) Job at AEG

 ...to get experience in a Communications & Media department with an elite team inside the...  ...as updating our website, overseeing all social media handles, all media relations & more...  ...& Media Department . This cannot be a remote opportunity, being on-site to lead a small...