SEO Innovation Specialist (Sports& iGaming focus) Job at HR Global, Austin, TX

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  • HR Global
  • Austin, TX

Job Description

Job Description

Job Description

We are a growing company in the sports technology sector with a product that has achieved product-market fit. We are now investing in our core infrastructure to support future growth, and this role is central to that effort.

About the Role

Advision Development is looking for a strategic, detail-oriented SEO Innovation Content Specialist with a strong background in sports, sports betting, and iGaming to join our growing SEO innovation team. Youll play a key role in driving organic growth through smart SEO strategies, high-quality content execution, and editorial leadership across various websites and experiments we conduct.

This role combines on-page SEO acumen with content editorial skills perfect for someone who can identify ranking opportunities, create keyword-driven content briefs, and help build topical authority in the U.S. sports betting and online casino space.

Key Responsibilities
  • Conduct keyword research and competitive analysis to identify ranking gaps and high-intent search opportunities
  • Develop and execute innovative SEO content strategies for sports betting and online casino verticals
  • Write, edit, and optimize content for clarity, search intent, and accuracy
  • Build and manage content briefs, templates, and editorial guidelines that support SEO goals
  • Collaborate with internal writers and freelance contributors to ensure content quality and consistency
  • Oversee the publishing process and maintain SEO optimized practices across pages (meta tags, headers, internal linking)
  • Monitor and report on keyword rankings, organic traffic performance, and user engagement
  • Stay up to date with Google algorithm updates, E-E-A-T practices, and affiliate SEO trends

Qualifications
  • 4+ years of experience in SEO with a strong understanding of both on-page and off-page principles
  • Prior experience working in sports media, sports betting, or iGaming affiliate SEO is strongly preferred
  • Strong editorial and content marketing skills must be comfortable writing and editing long-form articles
  • Experience managing freelancers or content teams, and creating clear briefs/templates for outsourced work
  • Proficiency with key SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog
  • Comfortable working in WordPress or similar CMS environments
  • Understanding of link-building strategy and how content supports backlink acquisition
  • Bonus: Familiarity with AI tools like ChatGPT for ideation, keyword expansion, and workflow efficiency
  • Bonus: Knowledge and experience with online casino-related content.
  • Salary Range
  • 65K 75K/yr

Job Tags

Freelance,

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