Job Description

Head of Marketing (Kotlin Ecosystem)

At JetBrains, we develop the foundational pieces of the Kotlin Ecosystem, including the Kotlin language itself. Kotlin is one of the fastest-growing programming languagestargeting JVM, Android, iOS, and Web development.

We want to bring Kotlin everywhere and look for a Head of Marketing to spread the core value proposition of Kotlin and lead marketing teams to make Kotlin the most popular programming ecosystem.

Responsibilities

• Define the brand identity and positioning of the Kotlin ecosystem among programming ecosystems.
• Define the core value proposition and storytelling about Kotlin, Kotlin Multiplatform, Ktor, Amper, Compose Multiplatform, and other technologies.
• Conduct in-depth market research to identify trends, user needs, and the competitive landscape, and identify opportunities for Kotlins growth.
• Develop and execute the marketing strategy to drive awareness, growth, and market penetration for Kotlin and related products.
• Utilize datadriven insights to define marketing strategy and optimize campaigns.
• Manage planning, development, and execution of integrated marketing campaigns across multiple channels, including digital, content marketing, influencer marketing, events, and PR.
• Oversee the creation of highquality content, including case studies, blog posts, videos, and presentations.
• Lead marketing launch initiatives, coordinating with product management, technical writing, developer advocacy, and other crossfunctional teams.
• Grow, lead, and inspire the marketing team.

Qualifications

• Developer background in any programming language.
• A few years of experience in marketing leadership within developer tools, opensource software, or technology ecosystems.
• Awareness of modern programming ecosystems, their benefits, and target usages.
• Strong strategic thinking and problemsolving skills.
• Excellent written and verbal communication skills in English.
• Experience with B2B and B2C marketing, product marketing, and brand management.
• A demonstrated ability to drive results and achieve marketing goals.
• An analytical mindset with the ability to analyze data and make datadriven decisions.
• Excellent storytelling skillsespecially when translating technical benefits into audiencespecific messages.

Preferred

• Experience with marketing of networked productsviral loops and network effects.
• Knowledge on how to steer and amplify community effects.
• Experience with marketing developer tools.

Benefits and Perks

• Fascinating work in a friendly team.
• A flexible working schedule.
• 30 days of paid vacation (local regulations apply).
• Office library with specialized workrelated books and magazines.
• A comfortable working environment with ergonomic workstations, a gym and leisure facilities, and a range of commuter benefits.
• Excellent opportunities for professional and personal development, including travel to professional conferences worldwide and access to the LinkedIn Learning platform.
• Additional benefits include lunch, free refreshments, and snacks provided in the office.
• Hybrid work from home in any location where JetBrains' offices are located.

We are committed to fostering an inclusive environment, encouraging candidates from all backgrounds to apply.

We want you to have a great experience throughout the hiring processplease let us know if you require any accommodations so we can best support you.

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